A complete rebrand of the existing EgyptAir airline. This project required creating an entirely new logo and identity system, with various applications such as stationary, website, mobile interfaces, signage, and even plane livery.
I conducted research on Egyptian culture, art, and geography to inform my design and art direction. In order to revitalize the brand, I decided to introduce a more modern, sleek, and refined visual language. In addition to all the design work, I also developed and wrote copy for a new ad campaign, titled “Experience Egypt.”