Brewing stories in the badlands

As the first and only brewery in Drumheller, Alberta, Valley Brewing’s owners looked to honor the rich history of the Canadian badlands they call home.

To best represent their local roots, the brand’s logo features a hoodoo, a geological landmark that draws visitors from all over. Each brew is named after and illustrated with a unique piece of local history. As tourists and neighbors enjoy cold beer from the taproom, the colorful cans they sip from share stories of the Valley’s past.

Photos by Joel Fabrick for Badlands Photography

Role

Brand Identity Design
Packaging Design
Illustration
Naming + Copywriting

Freelance

Next
Next

Garden Remedies